Give CarGurus the complete data its deal ratings rely on
CarGurus rates each listing against the market, and the rating depends on how completely your vehicle is described. A missing trim or wrong mileage can make a fair price look high. MiFeed sends CarGurus the full picture from your DMS export, cleaned and checked.
Market-based ratings compare your car with similar ones. If your feed drops the trim or the drivetrain, the comparison is against the wrong vehicles. The CarGurus template carries VIN, stock number, year, make, model, trim, mileage, colours, transmission, drivetrain, fuel type, body style, condition, description and photos.
Clean descriptions and photo lists
Strip HTML out of descriptions, cap their length, and pass the photo list in the format the channel expects — with output rules, not code.
Pricing you control
Apply your pricing policy — discounts by model or days in stock, aging markdowns, rounding to prices ending in 95 — and see the step-by-step reason for every price before it goes out.
How it works
Live in an afternoon.
STEP 01
Connect your export
Paste the URL of the inventory file your DMS or inventory tool already publishes. MiFeed reads it server-side and re-reads it every night.
STEP 02
Start from a template
Pick the channel template, map any columns it could not match, and preview the output on your real vehicles.
STEP 03
Share it with CarGurus
Give your CarGurus contact the feed URL. It serves the current lot every time it is fetched, and each fetch is logged.
FAQ
Common questions
You can override the price column for any single feed, but most dealers keep one computed price across every channel so shoppers never see two prices for one car.
Most exports carry photos as a delimited list of URLs. The template passes that list through, and formulas can reformat it or pick the first image when a channel wants only one.
Connecting an export and publishing a first feed from a template usually takes an afternoon. On the Managed plan our team does it for you.