One malformed row can get a whole feed rejected and take your inventory off the market until someone notices. MiFeed checks every feed before it is published and shows you exactly which vehicles would fail and why.
Every feed gets a health score from the issues found across all of its vehicles.
Blank values in columns a channel requires
Malformed VINs, and VINs that fail their check digit
The same VIN appearing more than once
Zero or missing prices
Formulas that reference a column your export no longer has
Fix it in one place
Each issue points to the rows affected and the fix that usually resolves it — fall back to MSRP, de-duplicate by VIN, filter out vehicles without photos — so you change a rule, not a spreadsheet.
Know when something breaks
Failed deliveries and source files that could not be read are flagged on the home screen, with the error, so a DMS outage does not quietly empty your ads.
How it works
Live in an afternoon.
STEP 01
Connect your export
Paste the URL of the inventory file your DMS or inventory tool already publishes. MiFeed reads it server-side and re-reads it every night.
STEP 02
Start from a template
Pick the channel template, map any columns it could not match, and preview the output on your real vehicles.
STEP 03
Publish one URL
Give the channel your feed URL. It always serves today’s lot, health-checked, with every delivery logged.
FAQ
Common questions
They warn rather than block, so a single imperfect vehicle never takes your whole lot offline. You decide whether to fix, filter or publish.
Yes. MiFeed checks VIN format and the check digit, and flags duplicates across your inventory.
We do. Managed feeds are monitored daily, and our team fixes problems as they appear.