When prices are edited by hand in each channel, they drift: Google shows one number, a marketplace another, your website a third. MiFeed prices every vehicle from one policy each time a feed is built, so every channel publishes the same number.
Discount by make, model, mileage or days in stock, with start and end dates. Stack rules, take the first match, or give the shopper the best price.
Guardrails that protect margin
Never below invoice plus your margin, never above MSRP, and rounded to prices that end in 95 — whatever the rules produce.
Floor: cost plus an amount or percent, or a share of MSRP
Ceiling: MSRP, base price, or a fixed amount
Rounding to the price endings you use
Manual prices when you need them
Pin a manager’s special or hide the price for one vehicle, with an end date so it never lingers. Paste a whole list from a spreadsheet. Every price comes with the step-by-step reason it was produced.
How it works
Live in an afternoon.
STEP 01
Map your cost and MSRP
Tell MiFeed which columns hold price, cost and MSRP in your export.
STEP 02
Write your policy
Add rules, aging markdowns and guardrails for new and for used, and preview the result on your real lot.
STEP 03
Publish everywhere
Every feed picks up the computed price the next time a channel fetches it.
FAQ
Common questions
No. MiFeed reads your export and applies your policy to the feeds it publishes. Your DMS stays the record of truth.
Yes. Pick any vehicle and MiFeed shows each step — starting price, every rule applied, the markdown, the floor or ceiling, and the rounding.
Yes. Any feed can map its price column to something else, for example MSRP for a new-car-only channel.