Dealer fees, in the price or on top
Add a documentation, reconditioning or electronic filing fee once, for new, used or all vehicles. Where state law calls for all-in pricing, build the fee into the advertised price; everywhere else it is disclosed beside the price and counted in the total with fees.
- Up to 20 fees per dealership, each turned on or off in one click
- pricing_total_with_fees for channels that want the out-the-door figure
- Fees are never counted as a discount in “You save”
Manufacturer incentives that match themselves
Enter bonus cash, loyalty and conquest offers with the vehicles they apply to — any make, model, year, trim or other column — and their program dates. Incentives every buyer gets come off the advertised price after your rules, floor and rounding. Offers only some buyers qualify for, such as military or first-responder rebates, are listed as “you may also qualify” and never taken off.
- Program start and end dates, so an expired offer never lingers
- Terms printed with the offer, like “with approved financing”
- An incentive larger than the price is left off rather than publishing $0
A disclosure written for every vehicle
Every published price comes with pricing_disclosure, for example: “Price includes $1,500 Bonus Cash and $699 Documentation fee. Plus $995 Reconditioning fee. Excludes tax, title and license.” Map it into any feed, and it prints on window stickers and hang tags. The closing sentence is yours to edit.
Margin measured where it belongs
The manufacturer pays the incentive and a fee is not what the car sold for, so gross and your price floor are measured before either. Discounting the advertised price with bonus cash never trips a margin limit it shouldn’t.
Fields every feed can use
| Field | What it holds |
|---|---|
| pricing_price | The advertised price: incentives off, built-in fees on |
| pricing_selling_price | Your price before incentives and fees |
| pricing_incentives | Incentives taken off, by name |
| pricing_conditional_incentives | Offers only some buyers qualify for |
| pricing_fees | Every dealer fee, as “Name $amount” |
| pricing_total_with_fees | The price plus fees not built into it |
| pricing_disclosure | The plain-English disclosure |