ImprovedFeeds

Spec-complete Google Vehicle Ads and Meta inventory ads templates

The Google and Facebook templates now follow each channel’s full vehicle spec, and drop vehicles the channel would reject before it ever sees them.

The built-in Google Vehicle Ads and Meta Automotive Inventory Ads templates have been rebuilt against each channel’s vehicle specification. They use the channel’s own attribute names and allowed values, and normalize price, condition and certified status, mileage, photos and description.

Filters drop vehicles the channel would reject — no price, no photos, no mileage — so a handful of incomplete units can’t get your whole catalog flagged. Google feeds publish as TSV with store code and vehicle fulfillment; Meta feeds publish a CSV vehicle catalog with mapped body style, transmission, drivetrain, fuel type and address fields.

Feeds built from these templates pick up the new layout automatically at the next nightly sync.

What’s in this update

  • Channel attribute names and enumerations throughout
  • Normalized price, condition, CPO, mileage and photos
  • Vehicles the channel would reject are filtered out
  • Existing linked feeds upgrade automatically

More feeds updates

All product updates

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